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Malaga focuses on luxury tourism at Fitur in Madrid

Málaga targets luxury tourism at the Fitur fair in Madrid. The city highlights premium services, gastronomy, and conference bookings for exclusive experiences. A delegation led by Mayor De la Torre attends key forums. The goal is to attract affluent tourists from Asia, America, and the Middle East by focusing on emerging markets.

No dedicated stand, but strong presence

Malaga does not have its own stand at Fitur. Still, the city holds 80 professional meetings with travel companies and tour operators. The aim is to strengthen ties in premium and luxury tourism, culinary tourism, and conference tourism. Contacts with global tourism offices and event companies fill the agenda. Malaga’s strategy centers on authentic, exclusive tourism products to grow its luxury travel sector.

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